Saigon- Hanoi Joint Stock Commercial Bank and Manchester City are delighted to announce the strategic cooperation in brand development between the two parties. The cooperation of the two brands will create a successful milestone in the relationship between a leading Banking brand in Vietnam and a traditional, dynamic, world-wide recognized football team..
With over 20 years of development, SHB has moved strongly into one of the leading banks in Vietnam with youthful image, and dynamic platform developed on a sustainable culture. Awarded by the Global Banking Finance Review as Fastest Growing Retail Bank in Vietnam, currently SHB has over two million customers with total assets of nearly 150,000 VNĐ billion (USD 7.5 billion) and nearly 400 branches and sub-branches nationwide, and 02 overseas branches in Cambodia and 01 overseas branch in Lao PDR.

Manchester City is a team with a long history in the land of fog, in the last 5 years Manchester City has strongly emerged as a major power of the Premier League with many prestigious achievements: two Premier League titles, the FA Cup and the League Cup. With a creative and dedicated play style, Manchester City has won increasing support from football fans in Vietnam- a country with passionate love for football.
SHB and Manchester City have similarities in brand and development philosophy on the road to their success, having the same ambition, sustainable development philosophy and dedication to fans as well as to customers. The handshake and partnering with a great and very influential and powerful brand on a global scale like Manchester City Club marks the breakthrough of SHB in the journey to continuously improve its position and status of a Vietnamese leading commercial bank.
The strategic cooperation in brand development between SHB and Manchester City also strongly promotes images and services and products of SHB through the great number of Manchester City supporters around the world; helps SHB to approach and develop a particular customer segment of fans of Manchester City in Vietnam and around the world. Also, through SHB, Manchester City has opened a great opportunity to promote its brand-name to millions of football fans in Vietnam, a large and potential market for major football clubs like Manchester City.
This breakthrough also witnesses the debut of the first Manchester City Debit Card in the region, serving the Club’s ever-growing fan base in Asia. Manchester City brand-name and the Affinity Card will appear at more than 400 branches and transaction offices of SHB in Vietnam, Laos and Cambodia, with outdoor advertising campaigns and advertisement on the media. Using state-of- the-art EMV Chip technology, cardholders will receive invaluable and exciting privileges.
SHB guarantees to be a sustainable bank in companionship with Mahchester City fans around the world, providing optimal financial and non-financial solutions suitable to Vietnamese and international fans of Manchester City. The bank will also organize meetings with Manchester City fans in Vietnam, Laos, Cambodia and meetings among Manchester City fans around the world. SHB guarantees further expansion of Manchester City’s fan base in Vietnam from hundred thousands of fans to millions of fans; contributing to building a cultural and traditional foundation for sportsmanship love for Man City club with SHB distinctive features to millions of fans.

The collaboration with Manchester City Club will contribute to strengthening and promoting the image of the beautiful country and people of Vietnam to the outside world through more than 200 million fans of Manchester City Club as well as a wide range of famous newspapers and web pages in the world, promoting efforts of cooperation in all fields between Vietnam and the UK including investment, trade, finance and sports and culture.

In this event, SHB is delighted to announce a special promotion programme for Manchester City fans and football followers in Vietnam, Laos and Cambodia. Customers and Manchester City fans will enjoy extremely attractive gifts such as opportunities to go on a one-week trip to Manchester City of England to watch the English Premier League, participate in meetings with Manchester City’s stars such as Joe Hart, Vincent Kompany, David Silva and Fernandinho and opportunities to win tickets to see Manuel Pellegrini’s players in matches in Manchester, exclusive behind-the-scene tours in Etihad Stadium, autographed memorabilia and club souvenirs for free or discounted together with many other special programs.
We hope to continue receiving dedicated commitments from Manchester City FC in the near future. SHB is also committed to focusing all available resources to successfully bring the products of this partnership to SHB customers and Manchester City fans, moving towards more comprehensive cooperation between SHB and Manchester City FC in investment, trade, finance and sports and culture.