Saigon – Hanoi Bank (SHB) has just been honored with the awards “Most User-Friendly Mobile Banking Application Interface” and “Best Savings Account Vietnam” in 2020. Prestigious awards are a testament to SHB’s ongoing efforts to diversify and improve the quality of its products and services, aiming at the goal of being a leading modern universal retail digital bank in Vietnam to meet the increasing needs of customers.

Global Banking and Finance Review (GBFR) and International Finance Magazine (IFM) are prestigious magazines in the global finance and banking industry with the readers who are analysts, investors and leaders of leading financial institutions and businesses in the world. With their leading position and prestige, GBFR and IFM organize awards in the banking sector on an annual basis with the participation of many famous banks in the world and Vietnam. For many years, SHB has been continuously honored by GBFR and IFM in the award categories: Best Growing Retail Bank, Best SME Bank, Best Growing Trade Finance Bank, Bank with Best Customer Service, Bank with Best Internet Banking, Bank with the most innovative savings products, Bank with the best credit card service, etc.

Continuing to meet the international standards and being highly evaluated by experts of GBFR and IFM to become the bank with the best savings products, the bank with the most user-friendly mobile banking interface in 2020, SHB once again asserts a firm position in the market, especially in the retail banking segment with high quality products and services, incentive programs, and timely support solutions provided to individual customers.

For the award category “Most User-Friendly Mobile Banking Application Interface”, IFM highly evaluated the friendliness and ease of use of the mobile banking application – SHB Mobile. With SHB Mobile, customers will experience countless features and utilities without having to go to the transaction counter. With mobile phones in hand, customers can fully manage their financial situation anytime, anywhere. In addition, customers can also transfer money with the cheapest cost which is only 1/3 compared to the transaction cost at counter with a variety of forms from internal money transfer, fast interbank transfer 24/7 to Card number/Bank account and ordinary interbank money transfer. With the wish to bring the best experience to users, SHB Mobile’s interface is designed based on the research and testing process on the customer and consideration of customer feedback. All screens and buttons are designed so that every user can understand and use them. Barriers and apprehensions of customers during the first access are minimized. In addition, with the motto that SHB Mobile is a companion with customers in all aspects of life, SHB continuously researches, learns and updates the most modern, most secure technology and the latest product trends into SHB Mobile.

In the direction of modern retail digital bank, one of SHB’s recent development focus is Bancassuarance  to diversify its products and services, and at the same time bringing more benefits, peace of mind to customers, helping them to better prepare for the future. Since 2019, SHB has launched the product package “An Phuc Savings” with many attractive promotions for individual customers, including step-up savings service and Dai-ichi Life insurance distributed by SHB. Specifically, SHB offers free first-year “Dai Gia An Phuc” insurance fee and comprehensive accident insurance, critical illness insurance, health care insurance to customers. Especially, customers can transfer these offers to their family, relatives and friends flexibly. Thanks to this creativity and difference, according to GBFR’s experts, SHB has overcome many other competitors to win the award category of “Best Savings Account Vietnam”.

Expressing the pride of being honored by the world’s prestigious magazines in the two important award categories, Mr. Nguyen Van Le – CEO of SHB shared: “The awards achieved have affirmed the trust of customers, partners, and shareholders with SHB as well as affirming the brand reputation and strong development of the bank not only in the territory of Vietnam but also reaching out to the international level. Towards the goal of leading modern universal retail digital bank of Vietnam, in the coming time, SHB will continue to improve the quality of its products and services, enhance its operation efficiency, with special emphasis on investing in technology to enhance the experience of modern, safe, superior digital banking with international standards for SHB’s customers.”