Saigon – Hanoi Bank (SHB) has just been evaluated by the world’s leading brand valuation firm  Brand Finance as “ Vietnam’s Largest BSI Score Improvement “.

According to newly published research by Brand Finance, SHB’s brand strength index (BSI) reached 65 points, up 16 points compared to 2022. SHB is the bank achieving highest BSI growth in Vietnam in 2023.

Besides the BSI index, SHB’s brand value also increased by 31% and 117% compared to 2022 and 2021 respectively. Thanks to this stunning growth, SHB leaps into “Top 100 Most Valuable Brands in Vietnam in 2023”.

One of SHB executives commented that the sharp increase in the brand value partly reflects the Bank’s constant efforts in ensuring prudent and sustainable business operations and continuously innovating products and services to meet the increasing needs of customers and partners as well as actively implementing activities towards the community and society.

By the second quarter of 2023, SHB’s financial indicators, business performance and risk management are always among the top banks in the system. SHB’s profit before tax in the first 6 months of 2023 reached VND 6,073 billion, up 5.13% year on year. Total assets of SHB reached VND 585 trillion, up 6.21% year-to-date. Total customer deposit of SHB increased by 13.7% year-to-date, reaching VND 462 trillion while total loan outstanding was equal to VND 418 trillion.

Recently, the State Securities Commission of Vietnam issued a document to acknowledge the issuance of more than 552 million dividend stock in 2022 of SHB. Thereby, the charter capital, which rose to nearly VND 36,194 billion, helps SHB rank in TOP 4 private joint stock commercial banks in terms of charter capital.

Sustainable development in parallel with a comprehensive and powerful transformation strategy is increasingly asserting SHB brand in the domestic financial market and in the region. With a strong technology foundation and financial potential, SHB is implementing many digital transformation projects, modernizing information technology, optimizing operation processes and enhancing customer experience and customer service and modern retail banking strategy.

With continuous efforts, SHB has been highly appreciated by prestigious regional and global financial institutions and institutions and honored in many major award categories. Specifically, The Asian Banking and Finance magazine honored SHB in 3 categories: Bank with the best social impact financial initiative in Vietnam 2023, Strategic partnership of the year and Bank with solutions for women of year. Global Finance magazine awarded SHB the award “Bank with the best sustainable financing activities in 2023”. FinanceAsia magazine honored SHB as “Vietnam’s Best ESG Impact Bank”… along with many other prestigious awards.

In addition, SHB is also a bright spot in talent development of Vietnam’s banking industry when continuously consolidating the entire management staff by appointing many on-site personnel as well as attracting experienced leaders and experts from domestic and international organizations. SHB is proud to have been honored by HR Asia magazine as “Asia’s Best Work Place” for many years in a row.

2023 marks 30 years of SHB accompanying and developing with the country. The whole bank is undergoing strong and comprehensive transformation, with the goal of realizing the strategic direction of 2022-2027, which soon turns SHB into the top performing bank, the most popular digital bank and the leading retail bank in the region.

An executive from SHB said that “The impressive growth rate of SHB’s brand value reflects the strong and comprehensive transformation of the Bank on a solid foundation in finance, information technology, finance and human resources. This is also an important factor in improving customer experience on the journey to realize the mission of “The top performing bank, the most popular digital bank”