In the 17th Asian Banker Summit 2016 held in Hanoi, SHB was honorably the only Private Commercial Bank in Vietnam to win two awards for “Deposit Product of the Year 2016” and “Brand Initiative of the Year 2016”. These awards are to honor the best retail banks which have been making best efforts and achievements in providing products and services for individual customers, positioning itself in banking and financial market and deploying outstanding retail business strategies during the year.

Ms. Ngo Thu Ha – SHB Deputy CEO (second from the left) receives awards from The Asian Banker

Sharing on SHB’s award winning, The Asian Banker Representative stressed “SHB excellently passed all strict and conservative assessments in the Retail Bank Award to become the only Vietnamese Bank to win “Deposit Product of the Year 2016” and “Brand Initiative of the Year 2016” awards.
Among the banks bidding for the Best Deposit Award this year, SHB was highly appreciated thanks to the uniqueness and difference of “multi-benefit savings” product. So far, similar policies or products which can provide such many benefits to customers have not been offered by any other Vietnamese banks. More importantly, “Multi-benefit savings” has proved its flexibility by allowing customers to withdraw prior to the maturity with high interest rate while other savings products apply non-term interest rate in case of pre-mature withdrawal. In addition, customers can still enjoy SHB’s current promotions and customer services.

With “Brand Initiative of the Year” award, The Asian Banker highly appreciated SHB in choosing strategic partners in order to enhance its brand and position in both local and regional markets. SHB & Barcelona Football Club co-branding partnership Agreement in this early March was said to be the deal of the leading brands. The deal provides SHB with opportunities to develop a retail segment among a large number of FC Barcelona fans in Vietnam, Laos and Cambodia. Moreover, SHB brand will also be strongly and widely promoted all over the world. SHB has been chosen to be the only partner of Barcelona in banking & financial sector which proves the trust of Barcelona. In the past, SHB also successfully deployed partnership cooperation with Manchester City Football Club.

SHB’s goal by 2020 is to become a modern and multi-functional retail bank under international standards. “With the recognition of The Asian Banker and other famous international Magazines for SHB’s Retail Banking, we believe, SHB is on the right track to achieve the aforesaid goal. The unceasing creation, innovation and improvement of service quality show SHB’s commitments of focusing on customers, understanding customers’ needs in order to provide a comprehensive financial solution package to maximize their benefits” said CEO Nguyen Van Le.

Over the years, SHB has been continuously honored by the Communist Party & the State, local and international Organizations, Financial Institutions and Magazines of high reputation. Also in retail banking, SHB has been highly appreciated and presented many awards such as “Best Customer Service”, “Best Internet Banking Service”, “Best Deposit Service”, etc.