SHB’s goal is to become a leading modern multi-functional retail bank in Vietnam and vision of becoming a strong financial holding group under international standards with modern technology, professional human resource, nation-wide and overseas network to bring to partners and customers packaged, convenient, cost-saving and high quality banking services and products.
SHB commits to maintaining and increasing the Bank’s values, growing sustainably, bringing maximum benefits to shareholders.
Core is customers
SHB always understands customers and focuses on customers in a professional and modern serving manner.
Human resource development is a priority
SHB people are young, active, working in a professional and reliable environment.
Integrity and Transparency
SHB’s brand name is the asset of the bank and honor of the Bank’s staffs.
Planning strategies suitable with each development stage; following competitive differentiation strategy on the basis of understanding customer’s needs as well as customer and market focusing.
Risk management system is established consistently, profoundly and professionally to ensure safe and sustainable activities;
Nurturing the SHB culture into a spiritual factor in the whole network. Establishing a human resource strategy and a professional staff training strategy to ensure continuous and efficient operational process;
Always meeting the highest benefit requirements of shareholders and investors, for a Thriving SHB.