SHB aims to become a leading modern universal retail digital bank in Vietnam with a vision of becoming a strong financial group in 2025 following international standards with modern technology infrastructure, professional human resources, and a broad network nationwide and internationally to provide partners and customers with synchronous and convenient products and services at reasonable costs and high service quality.
SHB is always committed to preserving and increasing the value of the Bank, developing safely and sustainably, optimizing shareholders’ benefits.
SHB is constantly growing, meeting the expectations of shareholders and investors for a prosperous SHB.
SHB is always understanding, customer-focused and market-oriented, and always serves customers in a professional and modern serving manner.
SHB is committed to providing customers with modern, diversified, convenient, friendly, fast, efficient, differentiated and highly competitive products and services.
Focusing on human resources development
SHB is young, dynamic, professional and reliable.
SHB is proud of its creative, united culture, giving equal development opportunities for every one, and honouring individuals with outstanding performance.
Integrity and Transparency
SHB puts emphasis on transparency and honesty in all activities in the whole system.
Continuously improves management capacity, risk management, internal control and internal audit.
SHB is developing a competitiveness and differentiation strategy, keeps on listening, learning, improving, innovating and growing.
SHB is a universal modern retail bank with its own identity, strong reputation and firm position domestically and internationally.
Brand is the property of the Bank, the honour of the Bank’s staff.
Designs a business strategy that is suitable with each stage of development, customer-focused and market-oriented, with a long-term vision and a competitive, differentiation orientation.
The risk management system is synchronously and profoundly developed across the whole system, with high quality, efficiency and professionalism to ensure smooth and stable operation.
Shapes SHB’s culture into a spiritual element that cohesively connects employees in the whole system. Develops a professional human resources management and training strategy, ensures the smooth, efficient and continuous operation of the entire SHB system.
Develops products and services, increases service profit/total profit year by year with advanced modern technology platform.
Always acts for the highest benefit of shareholders and investors and for a prosperous SHB.