SHB and the Journey of Building Corporate Culture from the Heart

Throughout more than 30 years of establishment and growth, one element that has shaped SHB’s identity is its deeply rooted Corporate Culture — a culture that begins with the Heart. At SHB, the Heart is the origin, the compass, and the guiding light for every decision, every action, and every dream.

From the Heart – Creating sustainable values

Understanding the vital role of culture — especially corporate culture — SHB, under the vision and leadership of its Founder and Chairman, Chairman Do Quang Hien, has always led its team of over 6,000 dedicated employees with the torch of “From Heart to Greater Heights.” At SHB, culture is the soul of our success — a harmonious blend of national traditions and global excellence, embodied in a distinctive and vibrant identity known as SHB’s corporate culture.

This culture is clearly expressed through six core values: “HEART – FAITH – TRUST – KNOWLEDGE – WISDOM – GREATER HEIGHTS.” Of these, the Heart is the root, the core from which all other values grow. It is the Heart that inspires dedication to customers, to society, and to the nation — a Heart that creates lasting and meaningful impacts.

SHB does not pursue profit at any cost. Instead, it walks alongside its customers with empathy and care — especially in difficult times — supporting their growth, standing firmly by the direction of the Government and State Bank of Vietnam. With SHB’s timely support, many businesses have regained their footing after turbulent market storms. For SHB, this is not just strategy — it is a mission, a steadfast commitment to sustainable growth in harmony with the nation’s development.

At SHB, every task — from the smallest act to the greatest responsibility — begins with the Heart. From that Heart grows Faith: faith in oneself, faith in the mission, in teammates, and in the unwavering trust that customers, partners, and shareholders place in SHB. Where there is Heart and Faith, there must be Trust — a Trust that is nurtured and cherished so it may last forever.

Shining minds in joy and compassion

“SHB is an important part of my life.”
“Being with SHB is my happiness.”
“SHB is my second home.”

These are heartfelt sentiments shared by many members of the SHB family.

Over the years, SHB has consistently cultivated a workplace where cultural values are not only upheld but deeply ingrained in every employee — empowering them to foster a profound sense of trust, belonging, and pride throughout their journey with SHB.

Here, the values of Knowledge and Wisdom are cherished and continuously nurtured. SHB invests in its people through professional and soft skills training, programs that encourage open thinking, and opportunities for personal transformation — all contributing to a forward-thinking, dynamic environment. Guided by the ethos of striving for ‘the best’ and embracing the ‘unlimited,’ the Bank continues to develop modern offices designed to international standards, adopting innovative working styles to foster an ideal environment for growth and excellence.

Beyond the professional realm, SHB regularly organizes sports events and performance competitions, offering employees chances to connect, shine, and strengthen their bonds.

Here, Knowledge is appreciation, recognition, and gratitude. Every year, SHB honors long-serving employees, celebrates outstanding teams, and upholds cherished traditions—such as the management visiting the elderly parents of staff in-person during Tet. These heartfelt gestures keep SHB’s cultural flame burning brightly, deepening trust and embodying the core value of ‘Heart’ that allows every SHB member to feel truly valued and secure in their work

Thanks to these values, SHB nurtures not only professionals who are excellent and innovative, but also individuals who are compassionate, willing to give, and eager to uplift one another. Together, they build a home full of joy and compassion.

Millions of hearts beating as one

The flame of culture — ignited by SHB’s “eldest brother,” Chairman Do Quang Hien — has been preserved and nurtured across generations. With the shared belief that when you give from the Heart, the good will return, SHB has cultivated a community of united, passionate hearts. As a result, employee satisfaction is soaring, long-term commitment is growing, and business performance continues to shine with strong financial results and high compliance with international standards.

If you ask what has helped SHB rise above challenges to become who we are today, the answer lies in our united hearts — in the solidarity and shared aspiration of SHB people, generation after generation.

As we continue on our journey, guided by over 30 years of successful growth, we remain faithful to the values that have brought us this far. Together, SHB people will keep spreading compassion, beating in harmony with millions of Vietnamese hearts, and joining hands to build a prosperous, loving society.

Originating from the Heart – Building Faith – Establishing Trust – Accumulating Knowledge – Attaining Wisdom – to Continuously Reach New Heights.