In conjunction with the journey of building a happy Vietnam, SHB’s Happiness Bank has spread profound humanitarian messages, touching the hearts of the community through a series of practical and sustained activities.

At the WeChoice Awards 2025 ceremony, SHB’s Happiness Bank was honored with the Inspiring CSR Project award, selected by the judging panel. According to the organizers, this award recognizes projects that go beyond mere brand promotion, stemming from genuine responsibility and a desire to contribute to the country. These projects have a clear, sustainable roadmap, creating positive and lasting changes for their beneficiaries.

SHB’s Happiness Bank honored at the WeChoice Awards 2025

The “Happy Bank” is the mission that SHB has chosen and steadfastly pursued for over three decades, stemming from the belief that the sustainable development of an organization or a nation is always built alongside human happiness.

With humanistic values preserved and passed down through generations of internal staff, SHB spreads happiness to the community, where happiness is not found in rigid growth figures, but is present in every home rebuilt after a natural disaster, every classroom illuminated in disadvantaged areas, or every child’s dream listened to and realized. This is a long journey nurtured by SHB as an unwavering commitment: every step forward of the bank leaves a positive impact on society.

In 2026, SHB will develop the “Happiness Bank” into a community project where happiness is given, received, and “flourishes.” Each individual, each business, and the community can join hands to “accumulate happiness points” in various ways and then convert them into gifts for the right people, with meticulous care and the social resources of the business’s own products within the platform’s ecosystem.

Through this initiative, SHB aims to consistently integrate social welfare activities, develop the bank’s corporate culture, spread happiness from within the organization to the community, and connect partner organizations, businesses, and units to participate in the “Happy Bank” platform.

SHB places people and culture at its foundation, uses technology and innovation as drivers to accelerate growth and connectivity; sustainable development and green banking are long-term goals, contributing to the creation of timeless values.

Building a sustainable foundation for the community.

2025 marks a significant milestone for SHB as it launches a series of large-scale community activities focused on essential areas for sustainable social development. From disaster relief and social welfare to education and healthcare, each program demonstrates SHB’s commitment to long-term partnership with people and localities.

In response to the challenges posed by natural disasters, SHB, in coordination with the Vietnam Fatherland Front and the State Bank of Vietnam, has implemented relief programs totaling 24 billion VND. Beyond immediate support, the bank prioritizes long-term reconstruction solutions such as building sturdy houses and modern schools, helping affected communities stabilize their lives and gradually restore their livelihoods.

SHB actively participates in social welfare and community activities.

Previously, in response to the “Shelter for My Compatriots” program, as called for by the Prime Minister, SHB donated 100 billion VND to Soc Trang province (now part of Can Tho city) to eliminate temporary and dilapidated houses for poor and near-poor households. Simultaneously, SHB, together with T&T Group and the Ministry of Public Security, implemented social welfare programs in many provinces and cities, building hundreds of houses for the poor in Bac Lieu (now part of Ca Mau province) and mountainous areas heavily affected by storms and floods such as Son La, Tuyen Quang, Dien Bien, Thai Nguyen, etc., while also investing in schools for children in disadvantaged areas.

In the fields of education and healthcare, SHB continues to affirm its role as a partner by sponsoring modern teaching equipment in disadvantaged localities and establishing strategic cooperation with universities to contribute to improving the quality of human resources. In the healthcare sector, contributions to Bach Mai Hospital and strategic cooperation with Thanh Nhan Hospital demonstrate SHB’s long-term commitment to improving healthcare quality and expanding access to healthcare services for the community.

Through each persistent and sincere action, SHB sends a consistent message: happiness grows when shared, spreads, and becomes complete when given.

Sowing seeds of happiness, spreading spiritual values and Vietnamese pride.

Besides its material contributions, SHB’s Happiness Bank dedicates significant effort to fostering positive spiritual values within the community. The “Sowing Happiness” campaign, commemorating the bank’s 32nd anniversary, has become a bridge connecting society with underprivileged children at welfare centers, where simple wishes are heard and realized, spreading positive emotions and a spirit of sharing.

SHB’s “Happy Buses” have helped many children across the country realize their dreams.

That spirit was further expanded through the “Happiness is Being Vietnamese” campaign, born in the sacred atmosphere of commemorating the 80th anniversary of the August Revolution and National Day on September 2nd. With a relatable, everyday perspective, the campaign honored national pride – the joy of living, contributing, and accompanying the country on its journey into a new era of development.

In terms of sports and culture, SHB has consistently been involved with sports for over 20 years, with a total investment and sponsorship budget of up to 100 billion VND for the development of young football talents. In early 2025, the image of SHB chartering planes to bring the families of players and fans to Thailand to support the Vietnamese national team at the ASEAN Cup, along with billions of VND in prize money after the victory, became a beautiful symbol of the bond between a financial institution and national sports and patriotic spirit. In addition, SHB also partners with the ASEAN Police and Law Enforcement Football Tournament, contributing to promoting exchange, cooperation, and spreading the spirit of sports in the region.

With its mission as a Happy Bank, SHB accompanies and spreads positive values to the community with a humanistic spirit, unique cultural values, and a strong financial foundation. The bank will continue its journey of connecting and building trust, contributing to the goal of realizing a happier society in the prosperous era of the nation.